Find your customers in the home search process
Goodbye and long gone are the days an time when you had to open the yellow pages to look for real estate agents and see if you could find some current listings in the newspapers. The potential homeowners and people looking to sell are now looking at platforms like Zillow and other large property marketplaces online. However, the buyers are usually elsewhere. They’re where the rest of us spend most of our time online. On social media.
We think it’s an absolute must for real estate agents to be not only online but on social media. So while anyone and any realtor can open a Facebook business page and connect their Instagram, it’s not always easy to know what and how you can connect with your right target audience. Here are some great ways you can make the most of social media marketing for real estate agents.
1. Post beautiful photos of the properties on Instagram
Instagram is probably the most image focused platform out there, without photos, there’s no feed, and without a feed, there’s no Instagram. Consider uploading your photos using your industry’s trending hashtags while tagging famous real estate accounts. Instagram now has the multi-upload feature that allows you to upload multiple pictures in one post. This is great for showcasing your property angles and amenities. Instagram is the fastest growing platform, and it’s not hard to see why.
With promoting listings on Instagram, realtors should remember their photos should be telling a story when uploading on Instagram. Always post your most beautiful pictures on your feed and connect your Facebook so you can hit two birds with one stone when sharing. The use of professional photography won’t hurt, but when DIY-ing, only use the most natural filters and ease off the sharpness. Sharing clips and videos on your stories feature is also a great way to get more impressions.
2. Make your presence known on Facebook.
Facebook is the social media king of the world. With more than 2 billion users worldwide, it’s a no-brainer to market and share your listings on. So if you haven’t created a business page for yourself, what are you waiting for?!?
However once you’ve done that, how should you share your content on this platform?
You should obviously share your listing, but also provide advice on buying a home, community local events, and other things that are happening. You should position yourself as a local influencer and thought leader. This is good for growing your personal brand as well.
3. Invest in highly targeted Facebook ad campaigns
Paid social media advertising is very powerful. The key to being successful in lead generation is getting in front of people who are ready to buy or sell a home. If you have a personal website, you could target the people who’ve visited but not contacted you by installing a pixel code. You can then retarget them with your advertisements. The amazing thing about this is even if you can’t use that feature, Facebook Ads allow you to target prospective clients according to demographics, topics of interest, age, income and so much more to make sure that your ad is seen by the right audience.
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