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UPROOT INSIDER | Our best ideas and articles

Handpicked for you from our expertise to help you reach your business goals online.

The Facebook Ads platform isn’t as scary as it seems. [tips]

Since the beginning of the mass market use of the internet, companies and marketers have been figuring out how to use the internet to grow their businesses and get traffic. It's a beautiful obsession and science. From the early Netscape, Yahoo, and the tacky, weird...

Why targeting isn’t everything in your Facebook Ad strategy.

When you're learning how to use Facebook Ads, once of the biggest rules you learn is to really define your audience. You need to really know who you're targeting and who you ideal customer is. While this is very important, this often wholly replaces the other...

How can you market to baby boomers? [tips]

In College, ... or with just a quick Google search, you're taught to find out that if you're going to be marketing. You are going to be targeting one of the three major generational segments and you should adjust your strategy towards that. Below are the main three...

Create your landing page with these tips in mind

In the digital marketing world, a landing page is a standalone web page or link, created just specifically for the purposes of a marketing or advertising campaign and it's usually to collect customer information or direct them to a action (CTA). In the Facebook Ads...

Common marketing terms you should know as a business owner

There are tons of terms in the marketing world. Starting out, it can certainly feel like you're drowning... Lucky for you, you stumbled upon this article. So let's get to it! For a business owner operating entirely online, it's crucial for you to know the most common...

The Incredible Internet Marketing Lead Generation Ecosystem

Internet marketing can be the most confusing thing in the world. You have to know all the pieces to the puzzle. Not only that but you're putting together a puzzle without knowing what the puzzle is supposed to look like once it’s done, and for you my good reader, It’s...

Every business owner needs a digital marketing plan.

As business owners, we all know the importance of a business plan, a financial forecast plan, and everything in between. Sometimes we decide to skip out on the marketing aspects, or we just allocate a tiny budget to a marketing plan. However, having a separate...

Uproot’s Four Principles For Impactful Advertising

At Uproot, we have four key principles to our advertising strategy and philosophy. Combining these four principles gives us a unique leverage and upper hand to just blindly wasting advertising budgets and not having a common goal when working with a client. Digital...

Why your brand must matter.

How can your business become a great brand one day? What is your brand? What values, actions, and things best reflect my brand? What is your story, how do you tell it, and why? And of course, our favorite question, what the hell is branding? Your brand is much more...

Facebook Marketing for non-profits

Non-profits need to establish good business practices to ensure they are breaking even and growing a healthy cash flow to fund their march to change the world. However, instead of sales and leads, the goal of their marketing campaigns should be gaining more supporters...

4 of the best Instagram marketing tips backed by studies!

At Uproot, we’re huge fans of using data, analytics, and the best tools to formulate and build our social media strategies. So when it came to Googling and researching what the best methods to do so are, we found the best information from these companies studies....

Strange times we live in, social media is the new word of mouth.

For hundreds and hundreds of years, Our civilization and species have made tremendous strides and progress of ideas through simple but still mysterious word of mouth marketing. We like to call this p2p marketing or AKA "peer to peer". I mean, who doesn't like hearing...

Need Email and Facebook Marketing ideas? Here’s 4.

Our Uproot team has devised four great ways to capture, and make use of your customer's email directly from your FACEBOOK PAGE! Isn't that awesome?? We think so. With over two billion monthly users, Facebook is where the party is happening on the internet. In other...

Did you know about these 8 crazy Facebook stats?

Note: Take all of these Facebook stats with a grain of salt. Also with that in mind, take a look at the trends and see if any of these could be helpful to your ad campaigns and strategy. Let us know what these mean to you! 1.) Almost 80% of people living in the United...

How to make the most out of your Instagram ad campaigns

According to a Pew Research study, 55 percent of all millennials in the United States are actively on Instagram and use it daily. That’s a ton of people viewing the world through puppy-face filters and emojis! 🙂 Brands that can use the power of this social platform...

Facebook Advertising 101 for Shopify and Woocommerce stores

We're going to show you how to tap into Facebook's powerful targeting and data bank to bring your Shopify store more sales. Facebook ads have a clear advantage over every single other advertising channel with only Google's AdWords coming a close second. Facebook, in...

Uproot Soars to the Top of the Ranks on Clutch!

While everyone knows the importance of managing one’s online presence in such an internet-heavy economy, social media management grows more important with every passing day. Furthermore, social media marketing serves as a powerful tool for business in any industry, as...